Day 9 of 30 — AI Bias & Fairness: Beyond the Mirror

Dr. Kumud R. Jha · Singapore · Doctorate in AI · US Patent Holder View LinkedIn Profile


Five days ago I showed you AI as a cracked mirror — reflecting society’s past inequalities back at us. Today I want to go one level deeper.

The real question is: “So who is responsible?” That question — the one of AI accountability — is where today’s piece picks up.

Today I want to go one level deeper.

Because the question I get asked most often isn’t “is AI biased?” — people accept that now. The real question is: “So who is responsible?”

Here is what most people get wrong: they think of AI bias as a bug. Something that crept in accidentally, that engineers will eventually patch out.

It isn’t a bug. It is an inheritance.

When Amazon’s hiring algorithm downgraded CVs containing the word “women’s” — as in “women’s chess club” — it wasn’t making a mistake. It was faithfully learning from 10 years of hiring decisions made by humans. The data was a perfect record of the past. The algorithm was a perfect student.

This changes everything about where we look for solutions.

Auditing the algorithm alone is like editing a photocopy while leaving the original untouched. The work has to go upstream — into the data, the problem framing, the team composition, the incentive structure of whoever commissioned the system.

Three things you can demand as a user or a decision-maker:

  1. Explainabilitywhy did this system produce this output?
  2. Audit trails — who tested this, on what population, and what did they find?
  3. Contestability — is there a human in the loop I can appeal to?

AI doesn’t manufacture injustice. But it can automate it at industrial scale.

The good news: industrial-scale problems have industrial-scale levers. Regulation, procurement standards, third-party auditing, and diverse development teams are all pulling in the right direction.

You don’t have to be a data scientist to ask the right questions. You just have to know what questions are worth asking.


Dr. Kumud R Jha
Dr. Kumud R Jha

Dr. Kumud R. Jha is a Partner in Strategy & Transformation at EY Parthenon, Singapore. He holds a doctorate in the application of AI for logistics optimisation from SP Jain School of Global Management, and is a US patent holder in dynamic routing and resource planning. With over fifteen years spanning Accenture Strategy, energy, supply chain, and large-scale digital transformation, he works at the intersection of AI research, practice, and policy. He is currently running the #AIWithoutFear 30-day challenge on LinkedIn.

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